Do you believe you can do the things you do? Do you believe you can achieve great things? Of course, a startup’s success is determined by the product, strategy and cooperations. But an other key aspect defining success are its employees and their beliefs. Following the Learn → Think → Apply methodology, everyone in a startup needs to understand and apply the fundamentals of self-efficacy. Self-efficacy is defined as the strength of one’s belief in one’s own ability to succeed in tasks and reach goals.
Mahatma Gandhi once said:
If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.
Albert Bandura, President of the American Psychological Association, studied the concept of self-efficacy in depth. He stated, that “performance and motivation are in part determined by how effective people believe they can be”. Thus, not only actual knowledge and capabilities, but also the belief in oneself determines the individual’s success. Besides applying the following four behaviors to all team members of a startup, all C-Levels should truely embrace all of them: